Below is a listing of events that are worthy of issuing a press release:

• The launch of your website
• When you add new services & products:
• When you arrange events like public speaking engagements, open houses, seminars, fairs and so on.
• If your company creates new partnerships
• When you run contests on your website
• If you are arranging fundraisers & donations
• If your company or product gets a major award or accomplishment.

Press releases can be an effective tool for marketing your products. As discussed, you can hire professionals to create a valuable press release for your company. However, this would add to your costs but nevertheless, it definitely is worth it.

In the next chapter, we will discuss a very interesting form of marketing known as Viral Marketing. Viral Marketing is probably one of the cheapest forms of marketing, yet extremely effective.