As well as collecting information for your article, make a note of any URL's that offer free resources dealing with the topic of your article. Include those URL's in your article.
You should choose a topic very carefully. Once the topic is selected, doing enough research on the subject is vital. Organize the material and write in an interesting style. Make sure that you provide links to free resources.
The content in your Ezine should not be pure sales copy. There has to be valuable and genuine information. Promotion of your product or service should be subtle. Viral marketing using Ezine is different than running an E Mail marketing campaign that blasts millions of mail messages to unsuspecting readers.
At the end of your article, attach a 5 or 6-line 'Resource Box' that includes your website URL and/or your email address.
When you have finished your article, do NOT send it off straight away. Let it lie fallow for 2 or 3 days and then come back and read it again. You'll be amazed at the improvements you can make. Those final improvements are what make the difference between an article that gets published and one that doesn't.
11.4 Viral Marketing with affiliate programs
Affiliate Programs create powerful alliances between an online merchant's web site and various "affiliate" web sites. Affiliate programs as discussed earlier, are a great marketing tool, especially due to the fact that they are viral in nature.
However, affiliate programs are attractive only if they offer useful and valuable incentives to the customers. The best form of incentive would be cash in the form of commission from product or service sales. This is a great incentive for your customers to join your affiliate program and spread your message in turn.
Tips for making your Affiliate Program attractive
Here are some tips to help you in attracting customers for your affiliate programs on your website. Doing some research would help you immensely in increasing traffic to your website and making the affiliate programs as viral as possible
The most important aspect of any affiliate program is the incentive. You should offer better incentives than your competitor sites. Money is the biggest and best form of incentive you could offer your customers. Offering a percentage of your sales revenue resulting out of each successful hit can be a great incentive.
Apart from the normal incentives offer something unique such as cash awards and bonuses for three customers who are responsible for bringing in the highest traffic or highest business to your website. This would provide greater motivation for prospective customers to not only join your affiliate program but also refer your website to more people.
Most standard affiliate schemes reward only the subscriber directly responsible for bringing more traffic. Develop a second and third tier incentive program for your affiliates. In other words, reward both the affiliate responsible for bringing visitors to your website as well as the other person who had originally referred this affiliate. Let me illustrate this strategy. Let us say John referred Max to your website and your affiliate program. Max liked your affiliate program and joined it and eventually bought your product or service offered on your website. In this case, John would get a percentage of the profit. Now let’s say, Max referred your website to a friend of his - Harry. Harry visits your website - likes your product - and buys it. A single tier incentive program would reward Max by giving him a percentage of the profit generated. A two tier incentive program would offer Max a percentage of the profit as well as John a percentage of the profit because John referred Max in the first place. This strategy is expansive but very fruitful.
As well as collecting information for your article, make a note of any URL's that offer free resources dealing with the topic of your article. Include those URL's in your article. 
